Instagram has gained tremendous popularity during the last several years. It is favored by people of all sorts of demographics and from all walks of life. In the event with Instagram, the quantity of followers that you acquire is what’s most important.
instagram followers Number of followers equals Instagram success
It is important to take note here that there is much more to Instagram than just the quantity of followers you can acquire. However, your number of followers is probably the important measurements (or metrics) of the social media tool. If you have a lot of followers, other people will have the perception that you (as well as your business) are a success. That lends itself to your professional credibility and trustworthiness.
A strong amount of followers also offers you the confidence that your message is being received by other folks online and it permits you to increase your reach to a large number of good-quality connections. It also goes a long way to strengthening your relationship together with your target audience, which is essential to your success.
Appropriate use of hashtags: In terms of gaining increase exposure and visibility, hashtags certainly are a great way to achieve that. However, it is vital that you don’t get overly enthusiastic when it comes to using hashtags.
The reason you do not want to overdo it with hashtags is your target audience will not enjoy it and they may not stick with you as a result. There are a few guidelines that you should follow when using hashtags so that you will get the best results possible from your target audience members.
Use very specific hashtags
Customize the hashtag to this social media channel that you are using
Make sure that your hashtags are strong however, not promotional
Make your hashtags clear and concise
Don’t use too many hashtags
Create an event: Putting together an event in which you gather influencers, brand ambassadors, loyal followers, etc., is a superb way to increase your Instagram followers. The outcomes of such an event can be multifaceted, such as acquiring an elevated number of followers, building increased brand awareness, and increasing engagement together with your target audience members.
Run and appropriate contest: People love contests, especially if they win a prize that they feel was worth their effort to participate. A contest can generate a lot of buzz about your organization, make people feel excited about being involved, and build relationships which are solid and enduring. It is important that you should provide incentives which are worthwhile.
Some of the ways in which you can get people involved with your contest is by getting them to “like” the contest, getting them to make comments on your contest (people want to voice their opinions and to feel that their opinions are important to you), and other creative methods for getting people involved.
Get loyal followers involved: Another excellent solution to gain Instagram followers is by getting loyal followers involved. Let them help you to run your event or contest. Give them a voice and ensure they feel that you truly value their participation.
There are many benefits to doing this, such as for example giving your brand an emotional/human feeling, making your reach wider, upping your reputation, upping your traffic, and making more people aware of your brand.
Connect with a social online community: Having a sense of belonging to a community is critical to your ever-increasing success as a small business person. Not only is it important to become a part of a social community nonetheless it can be essential that you interact with the members of this community (or communities). You will want to interact in the next ways:
Share your story: Everyone includes a story (probably multiple). Share yours because it will resonate with another members of your social community. If people can relate with what you are sharing, you will end up successful at forming relationships with them. That’s critical to your success.
Make sure that others desire to share your content: It really is one thing to write top-quality content nonetheless it is another thing entirely to get people to desire to share the content which you have shared with them. If your content is shared, you will be able to engage a larger amount of people and thus boost your Instagram followers.
Clearly understand the reasons behind your social community: It is very important for one to have a clear understanding of why you needed to build your social community. There are so many reasons but each one is important and each one should be in your head constantly.
Post content in a way that makes sense: From the beginning, you have had a online marketing strategy that makes sense for the business. It is part of your business plan and you also have to follow that roadmap so that you can achieve the milestones you have set out to accomplish. That which was important in the beginning continues to be just as important for your business.
Get involved with other folks on Instagram: It isn’t enough to have established an Instagram account. You should interact with people. Which means that you need to “like” the photos that other folks are posting and leave comments. Get involved in the discussion. It is advisable to your success.
Pose questions: Exactly like on other social media channels, you need to ask questions on Instagram. Ask thought-provoking questions that make people want to jump in and begin interacting. That is exactly how you form relationships.
Conclusion
Instagram is one of the effective social media tools that you need to consider leveraging for your business. With Instagram, it is all about the quantity of followers that you may acquire. The fact is that without a large number of followers, you as well as your business will become obscure. You need to gain a foothold with the tool and be popular which means that your business will become more lucrative. It is important to know very well what should be done so that you can bring your business to another level.
Michael Cohn may be the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a significant telecommunications company, where his main focus was on initiating and leading synergy efforts across all sections by dramatically improving efficiency, online collaboration, and the business’s Intranet capabilities, which accelerated gains running a business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.